Post by Luis Derechin

Nobody confuses Messi with a Colombian player just because they both speak Spanish. But every day I heard about founders making hiring decisions as if Mexico, Colombia, Argentina, and Chile were exactly the same place. They're not. → Mexico spans the same four time zones as the U.S. and has one of the strongest work ethics in the OECD, 48 average hours per week. → Colombia runs on Eastern Standard Time year-round, no daylight saving. Perfect for teams that need real-time sync. → Argentina has one of the highest university enrollment rates in the region and a business culture shaped heavily by European influence. It also punches above its weight in technical profiles → Chile leads Latin America in institutional stability and adoption of international business practices. Language is just the starting point. What determines whether a professional fits your company isn't which country they're from. It's whether your selection process was built to find the right person, or just to fill a seat. Founders who understand this build remote teams that work. Founders who don't end up blaming LatAm talent in general when the real problem was how they chose them.