Post by Lucy Cowan

Bold Bean goes international! But why was Albert Heijn the PERFECT place for our first foray outside of the UK? We’re incredibly excited to share that Bold Bean Co | B Corp™ is now officially live in the Netherlands, launching straight into 900+ Albert Heijn stores nationwide. 💙 When expanding beyond the UK, we didn’t just want scale, we wanted alignment to allow us to grow without losing sight of our mission and brand identity. That is why Albert Heijn was our top priority for an international launch - they truly are backing BEANS. They have made big, bold commitments on sustainability including ***60% of protein sales to be plant-based by 2030*** , they've launched nationwide #BEANMEAL campaigns (including TV adverts with kareoke singing cans of Kidney Beans), as crucially they understand that Beans are a 'silver bullet' to solving the some of the biggest challenges in our food systems. We are SO excited to be partnering with them, and thank you Famke Plet Margot Frima for supporting us and giving Bold Bean such an incredible national launch, and helping to support our mission to make more people obsessed with beans. Huge thanks to our bean obsessed partners Erik van Gangelen Dirk Schnellen Deborah van Ruitenburg, we can't wait to build the bean revolution with you! ✨