Post by Lucas Verra

Founder | POAP Studio - turning brand touchpoints into collectible proof of engagement.

You don't visit a city, you build a path until it makes sense. When the Ville de Cannes agreed that we collaborate on a new way of exploring the city, I immediately thought of something. The moment when you walk somewhere for the first time, not yet knowing what you'll find, but knowing that you'll want to remember it. With POAP Studio, we imagined a treasure hunt. A journey in 14 fragments where each place becomes a stage and each stop a piece of evidence. What we collect aren't points. These are experiences They're traces, signs that you were there, that this square, this museum, this alley, this shop window, you really experienced them. And at the end, if you go all the way, if you complete your digital notebook, something is given to you. A physical object because the gesture existed, because it deserves a real counterpoint. Explore Cannes is not a game. It's a guided experience, yes, but through movement, intuition and memory. It started on June 30 for EthCC, and will remain available a full year And like all true journeys, all you have to do is take the first step. Thanks for the support and stepping in :) Regis Courvoisier Fabiana D'Agostini Maéva Ferreri Bruno Desloques Régine RESBEUT-MONTANELLA Bettina Boon Falleur Brice J. R. Bourgeois ☄️Jerome de Tychey Thomas de Pariente Isabel Gonzalez Marianne C. Erwan Gallo BORGET Sebastien John Karp Karen Jouve Rémy Peretz Elise Yoshida Nathalie Litvine Marie-Line RICARD Nicolas Billières Selin Suntay Ivan de Lastours Nathan Sexer Diego Borgo Diego Fernández

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