Post by Lucas Fiuza

There’s something excitng about starting a new chapter during a World Cup. The next weeks will be filled with emotions and unforgettable moments, and stories that bring people together. And, in a funny way, they also mark the beginning of a new journey for me. After an incredible ride leading Customer Marketing across Latin America, I’m stepping into a new adventure focused on Sports, Music and Entertainment Partnerships. It’s the dream job to work with the things people genuinely care about. The teams they cheer for. The artists on their playlists. The movies, shows, and cultural moments that become part of their lives. But before looking ahead, I want to look back for a moment.... To my Customer Marketing team: thank you. We built a lot together, but what I’ll remember most are the people. The ideas that started on a blank page. The wins we celebrated. The laughs during long days. The friendships that made the journey worth it. Rebecca Voss Damasceno Thabata Rosales Fernanda Diaz Alvaro Peypouquet Fabio Gomes Camila Leis Correa Alejandra Silva Peñuela The most important part of a trip isn’t the destination, it’s who you travel with. I’m also incredibly excited to start this new adventure alongside María Fernanda León D. Lucas Fajardo Eduardo Rubinstein Gonzalo Rodriguez Fierro Sabrina Moragues Silvio Maranhão Kevin Argáez de Blas. Can't wait to see what we'll build together. New challenge. Same curiosity and passion for connecting people. The game is just beginning.... ⚽ 🎵 🎬