Post by The Lucas Bols Company

At The Lucas Bols Company, we are thrilled to see our non-alcoholic spirits brand Fluère has been recognised among Drinks International’s 2026 Top 5 Global Trending Brands in its category – a true testament to the brand’s growing influence in the no- & low-alcohol movement. Fluère is more than a product; it’s there to create an experience. Crafted with the finest botanicals and advanced distillation techniques inspired by premium spirits and the artistry of high-end perfume houses, every variant delivers a unique, complex and mature taste. With five distinctive blends – Original, Bitter, Smoked Agave, Spiced Cane and Raspberry – and exciting innovations on the horizon (stay tuned!), Fluère continues to redefine what no- & low-alcohol cocktails can be: bold, creative and uncompromising in quality. Our commitment to education, inspiration and partnerships (including collaborations with non-alcoholic brands like Kylie Minogue Wines) has fueled remarkable growth: +40% in 2025, with even bigger ambitions for 2026. The USA (Lucas Bols USA, Martignetti Companies), the Netherlands (Maxxium Nederland), Belgium (Maxxium Belux N.V.) and Switzerland (Dettling & Marmot AG) are leading the charge, supported by targeted listings in the on- & off-trade and event activations such as “not-so-boozy lunches”. Building on The Lucas Bols Company’s pioneering, comprehensive vision on no- & low-alcohol cocktails, Fluère is proud to co-lead the accelerating global trend. The future of mindful drinking is here, today – and it tastes extraordinary. #Fluère #LucasBols #MindfulDrinking #Innovation #Growth #NoLo #Cocktails www.flueredrinks.com/