Post by Luca Mustert

We invited the founders of 7 of the biggest, fastest-growing Dutch e-commerce brands to Google EMEA HQ in Dublin. And it was exactly what you would expect. The vision behind Google's inaugural Momentum Dublin was clear: to build a trusted, high-energy environment where top-tier digital founders could engage in honest, unfiltered peer-to-peer sparring. Our shared "North Star" was singular—accelerating profitable growth by tackling real operational blockers head-on. Over 48 hours, the founders & leaders behind Bono, Elektramat B.V., GetSales (Dartshopper & Lightexpert.nl), Mezaldy.com, Proforto®, Stoov, and Toelevering Online did exactly that. No fluff, no standard presentations—just strategy. A huge thank you to this incredible group for bringing such contagious energy, a true growth mindset, and absolute transparency across the Irish Sea. We didn't just lock in valuable strategic connections and future playbooks; we also shared plenty of laughs, pints and exposed our fiercely competitive sides both in & outside of e-commerce. Huge shoutout to my co-pilot Erik van Rijthoven, Thomas Gillespie and the Google leadership team (Serkan Deveci, Bjorn Kvarby, Stephanie Davis, Jennie Carr & Caroline Nyhan) for backing this idea and turning it into a massive success Round one of Momentum Dublin is in the books. On to stop two of this rocket ship!! Mike van Klaveren, Leon Geerlink, Arlette Coenradi, Teun V., Tim Koppen, Mark Heesters, Rik Burgersdijk - Proforto® Group, Jelle Gudden, Kees Rothuis, Daan Bol, Roy van der Zaag, Bryan K. K., Justin Regterschot