Post by Luca Mariani

The story of the Italian brand Invicta is a saga of resilience — not just in its products, but also in the courtroom. A French company, Semper Invicta SAS, attempted to cancel Invicta S.p.A.s European trademark, arguing for non-use. This legal challenge forced the brand to prove its presence across the EU market for a five-year period. The Verdict? A draw! Invicta successfully defended its rights for key categories like laptop cases, stationery, and apparel (Classes 9, 16, and 25). However, the trademark was revoked for categories where use could not be proven. This case is a crucial reminder for all brands: Proving active, consistent use of a registered trademark is non-negotiable. Even the most famous names must actively protect their rights. Anyways the battle is not over: Invicta has challenged the decision before the Board of Appeal! #Trademark #TrademarkLaw #BrandProtection #IntellectualProperty #IP #EuropeanUnion #EuropeanUnioneTrademark #EUTM #EUIPO #Invicta