Post by Lauren Szuchan

There’s a time to avoid assumptions in sales. And there’s a time to lean into them. 1. Assuming there are concerns Don’t ask: “Do you have any concerns?” Assume they do. → “What concerns or hesitations do you still have?” Most buyers have doubts. You’re just making it easier for them to be honest. 2. Assuming the sale (once earned) If a buyer has already told you: → they have a real problem → it’s a priority → your product solves it …it’s okay to assume the conversation is worth advancing. You’ve earned that right. It’s not pressure, it's leadership. 3. Assuming there will be roadblocks It's a mistake to trust things will go perfectly. There’s almost always: → internal hesitation → competing priorities → budget pushback → timing changes Expect friction early. Ask better questions upfront and prepare for what could stall the deal. Being assumptive in sales is simply pattern recognition. What else would you add? p.s. meet PClub Talent employees #2 and #3 🐶