Post by Louis Geerts

Since last week, we’ve been painting the country with plusses ➕ We created a universe where #NMBS #Train+ users can explore more destinations, do more activities, and make their own memories. For more than a year, we’ve been working on finding the right campaign, one that tells the #Train+ story in a simple way. It was a challenge, but in the end, we landed on a campaign with real mileage. ⏳ It cost us bloed, zweet & tranen, but now it’s time to let our baby go. So long, my friend. The team that dreamed in plusses and rocked every single day of the process: Thomas Driesen, Geert Verdonck - Greg V. Laure Swinnen, Elise Crispeels, Max Fauconnier Leslie Verbist, Patricia Van De Kerckhove And a big thanks to the NMBS team for the collaboration 🙏

Video Content