Post by Louisa Sophie Moll
Global Campaign & Content Manager L’Oréal
We're thrilled to see the final results of our brand shooting for our new body care product Lipikar Balsam AP+Max now live in our media campaign! Leading this shooting was truly a project close to my heart. ✨ Body care, especially when it comes to very dry skin or even atopic dermatitis, is often a deeply emotional topic for individuals and families. We aimed to capture these emotions and send a message that goes beyond just skincare. A particular highlight was collaborating with the one and only Guido Maria Kretschmer – what an inspiring and wonderful personality! His passion for the value of self-care and promoting an overall sense of well-being aligns perfectly with our product's message.🩵 A huge thank you to the entire team behind the scenes for your incredible dedication and passion: To our amazing Zum goldenen Hirschen team – Carmela Beuschel Jonathan Goutkin everyone else; to SOCIAL MATCH by We Are Era especially Karina Hoffstedde Vivien Wagner - you're the best! And of course, to Romain Rouch, Robert Steinberg, Franziska Suchsland and Noah Schemel from the Brand & Media team – for the best teamwork. ✨ #larocheposay #bodycare #brandshooting #dermatology