Post by Louisa Lerdo

A chapter ends: GameGame is closing after two intense years. I joined as the first hire, and honestly, I didn’t fully know what I was signing up for. But one thing was clear from day one: we wanted to build something that didn’t exist yet. GameGame was a deliberate experiment. Can high-quality mobile games for brands be more than a short-lived marketing gimmick? And the answer (thankfully) was a very clear yes. Together with brands like L’Oréal, Henkel, Dr. Oetker, and many more, we proved that branded games can drive real engagement, meaningful attention, and measurable impact. At the same time, we also had to be honest. GameGame remained a highly customized, project-based model. It was incredibly strong in execution, but structurally difficult to scale long-term. That’s why the Applike Group has decided to discontinue GameGame and focus its resources on products and business models that scale sustainably. What I’m taking with me? - Learnings I wouldn’t trade for anything. - Clients and partners who were brave enough to try something new with us. - And a team I will genuinely miss. Carla Sang Sara Lena Glasmachers GameGame is ending. But what we built will stay: Relationships, skills, and conviction. Thank you to everyone who made this chapter possible! Eric Jangor Jonas Thiemann Carlo Szelinsky