Post by Lottie O'Donoghue

It's one thing to talk about the need for transformation, but it's another to actually give your team the space and the permission to do it. Paul, Helena, and I got to witness that last week with McGraw Hill, where Amanda brought together the global professional marketing team – both in the room in Amsterdam and online for those that couldn't be there in-person – to make this happen. Being 'Dutch' about it: the role of the marketer is at an inflection point. A confronting conversation if you let it be, but one that is absolutely essential. It separates organisations that do adapt from ones that want to – and it's clear where this team sits. Thank you to Amanda, Eleanor, Eric, and the team for inviting Velo - B2B Marketing Agency to be a part of it. I can only encourage others to follow suit. Boat trip optional – although highly recommended!