Post by Lotta Sjöberg

"Experience is the outcome. Care is the operating system. Perhaps that is the simplest description of the next generation of city-making. Not simply better buildings, smarter infrastructure or greener technologies, but organisations that have learnt to embed care into every decision they make. Because the most valuable thing we can build isn't a building, it's an organisation capable of caring for the places it creates. And perhaps that explains why the places we remember most are rarely those that were engineered most efficiently or delivered most quickly. They are the places that quietly, consistently and almost invisibly cared for us." Care is one of our company values, how we interact and a foundation for everything we do. Adam Scott summarizes well the conversation with Jane Jeffery. As I head towards my summer holiday, I hope to visit many places, local events and services that are created with a caring mindset. 💖