Post by L'Oréal

For its first-ever pop-up in France, our brand Kérastase rewrote the rules of traditional eventing. By betting big on experiential hospitality, the brand created a vibrant, living space within the luxurious setting of the 5-star hotel *La Fondation*. The mission? Bring the brand to life through immersive spaces themed around the key focuses of the year (*Gloss Absolu*, *Chronologiste*, *Blond Absolu*), engaging their entire community: -𝟭𝟭𝟬 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 hosted for an exclusive preview and an exceptional dinner. - 𝟭,𝟲𝟬𝟬 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 welcomed over two full days. - 𝟳𝟬 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗵𝗮𝗶𝗿𝘀𝘁𝘆𝗹𝗶𝘀𝘁𝘀 (𝗖𝗮𝗿𝗲 𝗖𝗼𝗮𝗰𝗵𝗲𝘀) to celebrate their expertise during a dedicated evening event. By putting human connection and premium hospitality at the very center, Kérastase delivered an exclusive and seamless experience, giving everyone the time to fully indulge in their world and forge a lasting emotional bond. #CreateTheBeautyThatMovesTheWorld