Post by Loraine Frimpong

Global Social & Influencer Marketing Lead @ Magnum Ice Cream Company | Creator of The Texture Effect | Exploring community, trust & modern brand building

Most marketers study Nike, Duolingo and Rhode. I'm more interested in Pattern, Mielle and Camille Rose. Over the past few years, I've noticed that many of the best examples of community, trust and creator-led growth are happening in categories that rarely make it into marketing conference decks. Textured hair is one of them. That's why I've started The Texture Effect. A publication exploring what textured hair brands can teach the rest of marketing. A few ideas I'll be exploring: → Community before scale → Trust before conversion → Education before promotion → Creator partnerships before the creator economy became mainstream First article is now live. Have a read here: https://lnkd.in/eHKya7-K

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