Post by London Business School

What can businesses learn from The Gstaad Guy's approach to modern luxury? Hosted by the London Business School Family Business Club, we welcomed entrepreneur and digital creator The Gstaad Guy to campus for a conversation with LBS Director of Family Enterprise, Rhian-Anwen Hamill. The discussion explored entrepreneurship, branding, and the evolving relationship between digital platforms, storytelling, and luxury. Through his characters, collaborations, and ventures such as Poubel, a clear theme emerged: storytelling plays a central role in how brands build identity and connect with audiences today. Thank you to The Gstaad Guy and everyone who joined us for an engaging and insightful evening. 👏