Post by London Business School

Name: If a coat lasts 20 years, how many coats do you have left to buy in your lifetime? It's a strange q
Uploaded: 2026-06-05T08:00:43.810Z
Channel: London Business School
Description: If a coat lasts 20 years, how many coats do you have left to buy in your lifetime? It's a strange question, but it gets to the heart of new research from London Business School's Associate Professor

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If a coat lasts 20 years, how many coats do you have left to buy in your lifetime? It's a strange question, but it gets to the heart of new research from London Business School's Associate Professor of Marketing, David Faro. In the latest episode of The Why Podcast, David explores how the way life expectancy is framed can change how long life feels. For a 50-year-old, being told you'll live until 83 may feel very different from being told you have 33 years left – even though the numbers mean exactly the same thing. The result? We start thinking differently about our goals, priorities, health and the choices we make with the time ahead. 🎧 Listen to the full episode: https://bit.ly/49HdNVY

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