Post by Foursquare

The countdown's on! Your World Cup edition of the Location Layer is here 🏆 48 teams + 16 host cities + 6 billion global viewers → $10.5B in projected ad spend 💸 The FIFA World Cup is one of the biggest advertising moments of the year. With only 7 weeks to go, it's time to make sure you have a game-winning strategy. Our World Cup edition gives you the tactical playbook to turn that attention into measurable ROI. Inside, you’ll find: 📌 Your World Cup tactical playbook 📌 Your Q2 targeting guide for sports and beyond 📌 How brands are approaching World Cup marketing 📌 How to stop double counting conversions 📌 Proving TV performance in an omnichannel world Take a look and get your strategy ready for kickoff! ⚽️