Post by Foursquare

Swapping sunscreen for school supplies ✏️ and just like that, the store aisles mark the shift to back-to-school season. Shoppers are starting earlier, comparing prices closely (75% are willing to switch brands for better deals), and becoming highly selective about where they spend. For retailers, capturing these shifting waves of demand requires moving past misleading digital signals to focus on real-world intent. Think of our latest edition of the Location Layer as your back-to-school playbook 👀 Inside, we break down how to reach active buyers and take the guesswork out of measurement: 📌 Your back-to-school cheat sheet with key shopper stats and strategies 📌 High-intent audience ideas for school supplies, tech, dorm prep, and apparel 📌 How to see digital channel overlap & get a unified view of performance 📌 Related 2026 shifts, from AI-informed shopping to World Cup influences Take a look to sharpen your Q3 strategy 👇