Post by Foursquare

Do you watch TV the way your parents do? Probably not 📺👀 You might jump between streaming apps, while they stick to traditional channels. Viewership looks entirely different depending on the generation you want to reach: 🔸 Gen Z → 62% use AVOD, driving the shift to ad-supported streaming 🔸 Millennials → 92% use streaming, preferring on-demand content over linear TV 🔸 Boomers → 73% watch 2+ hours of TV daily, favoring traditional or linear channels This fragmentation matters: to reach your ideal audience, your campaigns have to span linear, streaming, and CTV. But understanding what’s truly working requires a flexible, holistic measurement framework: You need the ability to find the overlap across TV buys *and* dig into deduplicated impact, so you know you’re reaching your ideal customers on the right screens. Our latest measurement guide helps you find the overlap, fix the blind spots, and connect exposure to real-world outcomes (link in the comments) 👇