Post by LIVENow

Meet Andrea Hofer, Managing Director Italy, who joined LIVENow last month. Hofer Andrea comes from Live Nation Italy, where he was Head of Promotion overseeing marketing, partnerships and artist/management relationships. What are your key priorities for LIVENow Italy? My mission is to work with global HQ to produce, promote and distribute high quality, live content to the Italian market. I’m also looking to acquire Italian content for distribution on LIVENow. What are your key areas of focus in the coming months? Creating new live music formats, LIVENow Fitness and Mindfulness and growing our offer across Entertainment and Sport. What benefits do rights holders gain from working with LIVENow? We are able to maximse the size of audience for any event, locally, regionally or internationally. A great opportunity for all. #marketing #distribution #acquisition #music #fitness #sport