Post by LIVEKINDLY Collective

⚽️🇩🇪In Düsseldorf a plant-based stadium is making history! One year ago, our LIKE team took the first step together with our partners at MERKUR SPIEL-ARENA to redefine stadium gastronomy. With a shared vision, we set out to prove that plant-based food belongs right at the heart of the stadium experience – bold in taste, accessible to everyone, and commercially successful. Today, we’re proud to celebrate what we’ve built together. 🌭 Every fourth bratwurst sold in the arena is now a plant-based LIKE bratwurst, making it one of the top 10 best-selling dishes overall. 💡First impressions matter. For many guests, this is their very first plant-based taste experience – and that moment shapes how they view plant-based food as a whole. Our plant-based options don’t replace enjoyment – they expand it, attract new audiences, and deliver strong results. That’s why we believe uncompromising taste, high product quality, and a trusted brand are essential in foodservice. The success at the MERKUR SPIEL-ARENA shows clearly: plant-based wins when enjoyment comes first. 😋 💚 A heartfelt thank you to our LIKE team in Germany and special thanks to Stephanie Sieker, Christian Korte and Lazaros Mavridis for the trust, openness, and true spirit of collaboration. We’re excited about what we’ll continue to build together in the months ahead. Here’s to many more years of innovative, sustainable – and above all delicious – stadium gastronomy. ✨