Post by Little Bird Marketing

The research fraud crisis is not coming. It is already here, and most brands are still shopping from the same compromised sources. On this episode of Ponderings from the Perch, host and CEO .Priscilla McKinney. sits down with Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group, to get into what data quality actually requires right now. Reid has built research panels three times across her career and she does not mince words about what the industry has been willing to settle for. Stop guessing at your data quality: https://lnkd.in/g94dYNUf