Post by Lisa Rosenberg
Global President, Consumer Brands at Allison Worldwide | Building brands through culture | Turning moments into momentum and relevance into growth | Cannes Lions Jury Member | PRWeek Hall of Femme | PRovoke Innovator 25
"My job isn't to reinvent KFC. My job is to keep it forever young." That was one of many memorable insights Christophe Poirier, Global Chief Concept Officer at KFC, shared during our conversation at SPORT BEACH during Cannes Lions International Festival of Creativity. We talked about innovation, brand stewardship and why the best leaders embrace failure as part of the journey. Thanks, Christophe, for a great conversation. Watch the full interview below. Allison Worldwide
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