Post by Lisa Rosenberg
Global President, Consumer Brands at Allison Worldwide | Building brands through culture | Turning moments into momentum and relevance into growth | Cannes Lions Jury Member | PRWeek Hall of Femme | PRovoke Innovator 25
From giant Jibbitz in a SoHo “bodega” to beauty salons that double as flower markets, brands are turning “pop-up” into “can’t-stop-talking-about-it.” This year, I’ve enjoyed Crocs, Inc. turning retail into a full-on NYC playground, Anheuser-Busch's Stella and Ralph Lauren serving style on (and off) the court at Wimbledon, and even luxury fashion labels swapping handbags for ice cream cones. These aren’t just marketing events – they’re immersive brand love letters that make you want to stay, snap, and share. In today’s The Roar, I break down some of my favorite experiential events of the year so far, but I’d love to know what’s caught your eye! Allison Worldwide Stagwell
