Post by Lisa Z.

(Gen)AI, Disintermediation & Marketing 2030 🚀 What happens when you drop a group of smart FH students into a (Gen)AI-powered marketing future? Today, I had the chance to explore that with a fantastic class at ZHAW Institut für Marketing Management – kicking off with a simple question: What’s actually new about GenAI? (Not just another automation wave… but a real shift in who owns the customer interface.) From there, we traced: → the threat of disintermediation (again – just like in the early internet days) → AI’s impact across four core dimensions: Efficiency, Insights, Personalization, Responsibility → and what it takes to navigate this space consciously and creatively in marketing. 💡 My favorite moment? Watching students flip a standard customer journey into a (Gen)AI-augmented one – and reflect on how me might have to question traditional concepts when we try and bring AI into the space! 🤖Let’s just say: the future of marketing is not for the faint of heart – but with the right mindset and critical tools, it’s a playground for the brave. 🙏🏼Thanks for having me, Steffen Mueller. Would love to do this again! And grateful for all the participants Tim Mordasini Daniel Breuer Deborah Toldo Kurt Steffen Sonja Schmidt Armanda M. Angela Tina Schaffert Pascal Kleger Janine Karin Giger Laura Stadelmann Iryna Chubur Christoph Kunz - and many more - there is always two sides to a great learning/teaching experience! #AI #GenAI #Marketing2030 #ZHAW #Teaching #CustomerInterface #DataStrategy #FHpower