Post by Linksoft Technologies

Pacaso, a 100+ person real estate company, had a marketing problem - valuable customer data was trapped in Salesforce with no way to use it. Problem: Salesforce didn't natively integrate with their marketing platform, Iterable. Manual data imports made personalized campaigns impossible at scale - a direct threat to growth for a fast-moving company. Solution: They automated data transfer between Salesforce and Iterable via Workato - embedding customer data directly into marketing templates and triggering campaigns based on real-time customer actions. Impact: Nearly 2X higher lead conversion rate. 7.5 times more personalized campaigns. 7 times more triggered workflows. 3 times more sales reengagement workflows. Marketing now scales without sacrificing time or detail and personalized templates are driving higher engagement across the board. One integration. A complete transformation of how marketing scales. #Automation #Marketing #RealEstate #SaaS