Post by LinkedIn News

More professionals are realizing that doing good work may not be enough anymore — people need to be able to find it, understand it and trust it. This could explain why more than 6 in 10 entrepreneurs also identify as content creators and original posts on LinkedIn are up 14% year-over-year. That activity is translating to tangible returns: members who post once a week see up to 4x more profile views on average. In this edition of #TheWorkShift, LinkedIn Editor Taylor Borden explores why visibility is becoming a core career skill — and how to start posting in a way that feels useful, not performative. Tell us in the comments: What makes a creator worth following? And what advice would you give someone who wants to become more visible online?