Post by LinkedIn News

🚨 Welcome back to LinkedIn News Tech Stack 🚨 Last week, reports surfaced that Google was mulling the idea of charging users for AI-based search — representing the biggest ever shake-up of its search business. But why try and alter its $175 billion cash cow, which made up more than half of its total sales last year? There is more than meets the eye, according to experts including Shelly Palmer and Talia Goldberg. Not only is Google's dominance in search is threatened for the first time by upstarts like Perplexity, but the company and its competitors also realize that #AI is set to alter how people navigate the internet, and are trying to rethink the experience. The issue? Nobody has cracked the code on developing an interface suited to the age of AI quite yet. Read on for more below. 📖 Plus: 📰 Catch up on all the AI news you may have missed, including how Google, Meta and Intel Corporation are trying to challenge NVIDIA's chip monopoly💰; ⚡ See other tech news highlights from the week, such as TikTok preparing to launch its own Instagram competitor; 👩‍💼 And track who's making moves, including major exec departures from Google and Spotify. ✍: Tanya Dua