Post by Linda Lim

“Saying you’re a ‘storyteller’ tells me nothing about what you actually do... it’s just a nice way of saying ‘bullshitter.’” — Reddit's LinkedInLunatics forum Cannes Lions is happening right now and the buzzword of the week is...surprise — "storytelling." Meanwhile a company is paying $274,000 for a Head of Storytelling. Even cashiers are apparently "Retail Experience Storytellers." 🥴 Colin & Samir just did a great episode from Cannes about the shift from broadcast media to "interest media", that the monoculture moment is gone, attention is fragmented, and the only thing that cuts through now is speed, story and idea. I agree with all of it. But I'd add one thing: you have to have actually lived something to tell a story worth hearing. My latest newsletter gets into the slop crisis, why the word "storytelling" is losing its meaning, what a guy with a mic clipped to a NYC MetroCard taught me about the shorts format, and why making something memorable is harder...and yet more important than ever. #AdventuresOfAnEntrepreneur #MOONJI #CreativeTechWithSoul #AIHybrid #InterestMedia