Post by Lily Wang

A 53‑year‑old Party Secretary in rural China went viral — for selling vegetables. Share you a real case. 📍 Party Secretary. Sub-city of Yibin — Shunanzuhai. 53 years old. 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗵𝗲 𝗱𝗼? He makes funny videos and live streams on Douyin and WeChat. To sell agricultural products for local farmers. To attract attention — many of his videos are funny. Or even ridiculous. He now has 128,000 followers on Douyin.  If you have WeChat, you can find him by search：四川竹海张支书 📢 Other Party Secretaries in similar situations started learning and adapting from him. With the same goal — help local farmers sell. Attract tourists. Make the region visible. 𝗡𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗳𝗶𝗻𝗱 𝗺𝗮𝗻𝘆 𝗹𝗼𝗰𝗮𝗹 𝗣𝗮𝗿𝘁𝘆 𝗦𝗲𝗰𝗿𝗲𝘁𝗮𝗿𝗶𝗲𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝘀𝗶𝗺𝗶𝗹𝗮𝗿 𝘃𝗶𝗱𝗲𝗼𝘀 𝗼𝗻 𝗗𝗼𝘂𝘆𝗶𝗻. 🌐 China is complex. 𝗡𝗲𝗶𝘁𝗵𝗲𝗿 𝘁𝗵𝗶𝘀 𝗰𝗮𝘀𝗲 𝗻𝗼𝗿 𝘁𝗵𝗲 𝗕𝗲𝗶𝗷𝗶𝗻𝗴 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝘀𝗵𝗼𝘄𝘀 𝘆𝗼𝘂 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝗽𝗶𝗰𝘁𝘂𝗿𝗲. 💼 𝗙𝗼𝗿 𝗱𝗼𝗶𝗻𝗴 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮: The local government leaders you'll sit to negotiate with are not who Western media shows you. Many of them are landing in between. They are motivated by their career incentive (explained in last post) to make business work. That's why many business people who actually work in China report a very different experience than what they expected from the news. China, good or bad, is not my focus. China has both sides.  All my posts are about helping business 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗖𝗵𝗶𝗻𝗮 𝗳𝗼𝗿 𝘄𝗶𝗻-𝘄𝗶𝗻 𝗼𝘂𝘁𝗰𝗼𝗺𝗲. Breaking the narrative and building understanding is the first step. ───────────────────── 👉 𝗠𝗶𝘀𝘀𝗲𝗱 𝗣𝗮𝗿𝘁𝘀 𝟭 & 𝟮? I explained local government competition and why Chinese cities compete so fiercely — and why a Chinese Mayor will fight for your business. 👉 𝗡𝗲𝘅𝘁 𝗽𝗼𝘀𝘁: 𝘄𝗵𝘆 𝘁𝗵𝗲 𝘀𝗼 𝗰𝗮𝗹𝗹𝗲𝗱 "𝗣𝗹𝗮𝗻 𝗘𝗰𝗼𝗻𝗼𝗺𝘆" 𝘄𝗼𝗿𝗸𝗲𝗱 𝘀𝗼 𝘄𝗲𝗹𝗹 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗹𝗼𝗴𝗶𝗰 𝗯𝗲𝗵𝗶𝗻𝗱. 💬 Share your own experience in the comments for a meaningful discussion. Tan Suee Chieh Corney Korokan ALONE Michael MurphreeBernd Wanke Inna 樱娜 Kochanzhi #China #ChinaBusiness #ChineseLeadership #MarketEntry #CrossBorder #CrossCulturalLeadership #B2B #GlobalExpansion #GoToMarket