Post by Liju John Korulla

AV didn't get harder; it just got different. For years, AV was a locked-down world. Codec tuning, dB levels, failover planning, signal distribution — you needed someone who immersed themselves in AV. Now, with Dante, PoE endpoints, and UCC platforms, everything communicates with everything. This shift is opening the door for two groups simultaneously: AV integrators & IT integrators The current winners aren't competing for territory; they're dominating the space where AV and IT converge. So here's the real question: Are you an AV integrator moving up, or an IT integrator moving into AV? talk to us how Wesco Anixter can support your Initiative in AV or IT integration . Drop your side in the comments. I'm genuinely curious know how the your view #PROAV #UCC #AVINTEGRATOR #IT #wescoanixter # link to my article in the comment