Post by Lightspeed Commerce
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Independent businesses are often built on personal stories, and D.A.Y is a beautiful example of that. As part of the global #ShopSmallUK campaign, alongside American Express, we visited with D.A.Y Boutique, an independent fashion store founded by sisters Disha, Apee and Yukti in Peckham, South East London. Built on a love of independent retail, styling, and emerging brands, D.A.Y Boutique continues a family retail legacy while creating a modern space that champions local designers and community connection. At Lightspeed Commerce, we’re proud to support businesses like D.A.Y Boutique with technology that simplifies day-to-day operations, so they can focus on what they do best: building memorable customer experiences and supporting independent designers. #AmericanExpressUK #SupportLocal #IndependentBusiness
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