Post by Lighthouse Lab Services

Clinical laboratories may need to rethink who their customers are. As wellness companies, telehealth providers, and digital health platforms continue expanding access to testing, laboratories have an opportunity to reach patients in new ways while diversifying their business models. Our President and Chief Revenue Officer, Ellen Beausang (Dennie), recently shared her perspective with 360Dx on why this trend continues to gain momentum: 🔉 "Patients really want to be in control of their own destiny. The COVID-era normalized direct-to-consumer and patient-initiated testing. We are absolutely seeing clear trends where patients want direct access to testing." For laboratories considering how to participate in this evolving market, the opportunity extends beyond offering new tests. Success requires thoughtful planning around regulatory compliance, licensing, reimbursement strategy, operational workflows, technology, and long-term scalability. At Lighthouse Lab Services, we help laboratories and wellness firms evaluate and build sustainable testing programs, from startup planning and regulatory guidance to operational support and commercialization strategy. As patient expectations continue to evolve, laboratories that adapt thoughtfully will be well-positioned for future growth. Link to the full article in the comment below (subscription required)⬇️