Post by Lifocolor Group

Every product has a story, and the right colour tells it perfectly. 📖​🎨   This is the essence of 'Cultural Weave', the fourth of our trend themes shaping our Shades of Beauty & Care colour palette in 2027.   From next year, origin, story, naturalness, humanity and values will become even more important than performance and glamour for some areas and buying groups. Those latest trend theme colours reflect this perfectly, offering a palette reminiscent of a farmers' market basket: honest, nourishing and sensual.   We are pleased to present our first interpretation, created in collaboration with our partner REBHAN FPS Kunststoff-Verpackungen GmbH: 🔴 CORVÉE: a fruity, sun-warmed coral-rose shade, presented here in an even more powerful version of the vitamin-rich accent tones. Applied to a 30 ml BRIA bottle in HDPE.   It's a colour with a meaning for a product with a meaningful story, and its packaging is designed to be picked up.   👉 Discover our Shades of Beauty & Care 2027: https://lnkd.in/d6vNFGWZ