Post by Lidl International

The Tomorrowland music festival is about so much more than music. It's about bringing people together. That feeling of community, connection, and an active lifestyle is an approach that Lidl proudly shares, making this strategic partnership a perfect match. ❤️💙💛 From everyday shopping to some of the world’s biggest events, our goal remains the same: making fresh food, quality and practical solutions accessible wherever people need them. The partnership will include different formats across the Tomorrowland universe. This July, Lidl will open a dedicated festival store at Tomorrowland in Boom, Belgium, providing visitors with fresh food, snacks and practical festival essentials. 🛒🎶 We will also be present at Tomorrowland Winter in France early next year. The partnership creates new opportunities to bring important topics into a new context: 🍎 Fresh food and practical solutions on the go 🛒 Products for life’s many different moments 🌍 New perspectives through international connections ♻️ A more responsible approach to resources together with PreZero International We’re looking forward to bringing this partnership to life over the coming months and sharing more insights along the way. 🙌 "Tomorrowland brings people from different countries and cultures together. It is precisely this sense of belonging, passion, and positive energy that makes this partnership so exciting for us. As a reliable partner, we play an active role in creating unforgettable moments that inspire people – whether during the festivals or through exclusive content via the Lidl Plus app." Robin Ruschke, Head of Marketing at Lidl Stiftung & Co. KG "Tomorrowland is built on connection, positivity and creating unforgettable moments together. We are excited to partner with Lidl, a brand that has evolved far beyond traditional retail and continues to surprise people with vibrant ideas while convincing with quality and freshness. Together, we want to make it easier for festivalgoers to enjoy every moment of their experience: from sharing meals and discovering new products to taking care of themselves throughout the festival journey." Björn Declerck, International Head of Partnerships Tomorrowland What do you enjoy most about festivals and shared experiences?👇 #LidlInternational #teamlidl #Tomorrowland #Partnership