Post by Lidl International

Being sprayed with sunscreen by a Lidl superhero definitely wasn't on your festival bingo card. Until now. 🦸 In June, at Barcelona's most famous music festival, Lidl España sent their #CienSunMan on a mission: protect festival-goers from getting sunburned. A full-costumed superhero equipped with a giant Cien Sun lotion backpack and a spray hose surprised people at the entrance with an unexpected dose of SPF. With content creator Diego Rincón as sunman, the activation reached thousands of young visitors in a way that was hard to ignore. Beyond the fun, the need is real. An IPSOS study (ages 18-30) shows: ☀️ 82% of young people have gotten sunburned at an outdoor event  🌥️ 45% skip sunscreen on cloudy days, even though UV rays are still active  💧 Only 15% reapply every 2 hours as recommended A big shoutout to our #teamlidl in Spain for raising awareness and making quality sun protection accessible to everyone.❤️💙💛 #CienSunMan's next mission? The massiv music festival in Burriana (Castellón, Spain) in late July. What was your worst no sunscreen experience? 👇 #LidlInternational #LidlGoesFestivals #CienSun #teamlidl

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