Post by Lidia Agüera

Paris Couture Week is happening right now, and Chanel's show is doing what only the best spaces do: making you feel something the moment you walk in. Blazy built the entire concept around a book of fairytales he found in Gabrielle Chanel's own apartment and then made the space literally become that story. Vines climbing the Grand Palais. Clouds on the ceiling. Every detail in service of one emotional idea. I've spent many designing retail environments for Calvin Klein, Tommy Hilfiger, and Coty. And this is the tension I live in every day: how do you create a space that communicates something before the product speaks? The answer is always the same. You start with the story, not the fixture. #Chanel #CoutureWeek2026 #RetailStrategy #SpatialDesign #BrandStorytelling https://lnkd.in/eKDkNrkc