Post by Lufthansa Group Business Services

Hello Crane, Hello New LGBS Brand! ✈️ Today marks an exciting milestone as our new LGBS brand identity officially comes to life. More than a new logo and visual design, the rebranding reflects our importance within the Lufthansa Group and positions our purpose of "To Ease Business Life Every Day" even more strongly. With a fresh look, modern brand assets, and a consistent identity across our channels, we are taking the next step in strengthening how we present ourselves, both inside and outside the organization. One brand, One identity, One Group: Welcome to the new LGBS Branding 💙 #LGBS #Rebranding #LufthansaGroup #HelloCrane #NewLGBS

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