Post by LG Electronics

LG Electronics recently welcomed members of our Life’s Good Kitchen community to Seoul, South Korea for the Seoul-ful Kitchen Challenge. The program reflects our belief that meaningful brand experiences begin with genuine customer engagement. The Seoul-ful Kitchen Challenge is a customer-participation campaign that bridges digital engagement with real-world experiences, featuring an online user-generated content challenge followed by a distinctly in-person program in Seoul. The challenge gave a select group of fans the opportunity to experience LG’s latest kitchen appliances firsthand while exploring Seoul’s vibrant lifestyle and rich culinary culture. Looking ahead, we will continue our collaboration with the exceptional creators who joined us in Seoul, sharing their content across Life’s Good Kitchen and other LG channels. We’re excited to see what they come up with next and to make more connections with our global fandom. https://lnkd.in/gugWe8Ke #LGElectronics #LifesGoodKitchen #SeoulfulKitchenChallenge #KFood #LGKitchenAppliances