Post by Levi Strauss & Co.

The vast majority of Levi Strauss & Co. products are made with cotton. We want to source that cotton sustainably, and we recognize that the farmers who grow it represent the very beginning of our supply chain. That's why we're proud to share an early look at the Levi's® Regenerative and Resilient Landscape Initiative (LRI), a new initiative we're funding in Pakistan as part of the Regenerative Production Landscape Collaborative (RPLC). The LRI provides funding to the program initiated by WWF - Pakistan with support from Laudes Foundation, which covers one million hectares of land under multi-stakeholder partnerships in Brazil, India, Pakistan and Tanzania. While the initiative is still in its early stages, progress is already underway. As of March 2026, LRI has achieved several milestones, including: ➡️ Engaging nearly 600 farmers through community meetings and awareness-raising sessions. ➡️ Establishing 20 farmer field schools as hands-on learning hubs, with 165 farmers completing training on soil health and water conservation. ➡️ Collecting 100 soil samples that are being analyzed to establish baselines for measuring future progress. At LS&Co., we’ve long believed that how we make our products matters as much as what we make. That’s why we set our biodiversity goal to protect and restore the biodiversity found within our raw material footprint, like cotton, in significant regions by the end of 2030. Investments like the LRI are an expression of that belief and a reminder that sustainable supply chains aren’t built overnight — they’re built relationship by relationship, field by field, season by season. Learn more about the initiative at https://lnkd.in/gR3N56Fc