Post by Levi Strauss & Co.

The Levi’s® brand and music go hand in hand. That’s why Levi’s® has partnered with music platform COLORSxSTUDIOS to launch EMERGENT, a multiyear global music program designed to spotlight and celebrate the originality of emerging artists at defining moments in their creative journeys. The global program will feature six artists from around the world, each introduced through an “A COLORS SHOW” performance, live events and original artist profile films, produced in partnership with Levi’s®, that explore each artist’s creative ethos and the vision that shapes their work. The first featured artist of the program is Kevin Kaarl, a culture‑shifting folk singer‑songwriter who has emerged from Mexico to become one of the most influential standout voices in contemporary Latin music. Watch Kevin's profile below, and learn more at https://lnkd.in/gFXNqkCk

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