Post by Leonidas Alexandrou

"You're too expensive." That's not a price problem. It's a value problem. When a prospect says you're too expensive, your rep didn't lose on price — they lost on discovery. The case for value got made too late, or not at all. Here's what the best sales leaders know: - Discounting is a tax you pay for weak discovery. - Every discount sets the floor for every renewal that follows. - The moment price becomes your differentiator, you've entered a race to the bottom. Stop coaching your team to defend the number. Start coaching them to build value before the number ever comes up. The best closers don't lower their price. They raise the cost of not buying. Your price is right. Sell like it. What's the most common value-selling mistake you see in your team? 👇 #Sales #SalesLeadership #B2BSales #ValueSelling