Post by Leonardo Nieto Durán

After 40+ editions of this newsletter, 😮 I return with a central theme that shows the academic support for the study of #PlaceBranding and the areas where it still falls short. These insights and perspectives are primarily from European authors, who draw from the traditions and history of cities much older than any in our region, and which are part of more evolved and cohesive cultures. I gather this analysis from my research conducted for my master's thesis in tourism, which guides my professional practice as a consultant and speaker. Hope you enjoy it, study it, and share it. 😁 #destinationbranding #tourism #placemarketing #branding Clare Dewhirst, Simon Anholt, Florian Kaefer, Dr Natasha Grand Norman, Jose Filipe Torres, Gustavo Koniszczer, Artur Bryzghalov, Ares Kalandides, Robert Govers, Robert Galletta, Monica del Mar Figuerola Martín, Neale Halliday, José Pablo Arango Calle, Dr. Giannina Warren, Jose Requena, Dagoberto Ospina, Ed Burghard, Joan Carles Domènech Luque, Lina Echeverri, León Trujillo, Juan Jose Posada, Arquitecto Juan Fernando Rubio Romero, The Place Brand Observer, City Nation Place, Resonance, Bloom Consulting, Caio Esteves, Miguel Rivas, Chris Fair, Jacquelyn West, Andres Tholken, Daniel Feged, Ivan Jiménez Aira, Saray Antonia Méndez Solano, Paola Andrea Piza Cossio, Rodolfo Velásquez García, Alex Aldas, Natalia Bayona, Nancy Diaz, Emilio Henriquez