Post by Leo Premutico
JOHANNES LEONARDO, Co-Founder & Creative Chair. Ad Age A-list. Fast Co Most Innovative Companies ’23, ’25. Media Post Automotive Agency of Year ’25.
I fell in ❤️ with Eataly the moment I saw the name. I imagined the founder, Oscar Farinetti, suddenly struck with an idea and scribbling 'EAT' in place of 'I' on whatever was handy. An invitation for the world to enjoy slow food, and as a result a slow life. Then as Eataly thrived on the world stage the other Italy, The Azzurri, struggled. For lovers of the world game, it’s unfathomable that they're absent for a third World Cup. A generation of children who are yet to see their country compete on the world stage. It made us wonder, has something been lost? Are there lessons to share? From one Eataly to another... It was never the way we played, it was the way we lived. Grazie Mille Alessandro Del Piero, my co-director Chiara Clemente, our visionary and brave client and friend Luigi Testa and supporter Luigi Palasciano. Without Luca Fadda and the entire Johannes Leonardo team Rebecca O’Neill Lily Lazzarotti Haley Harris Anna James justin walsh Molly Dauphin Jonathan Skewes Patrice Reiley and all our friends Al Risi Groove Guild EXILE Edit Barking Owl House of Parliament Rare Medium lorenzo ulivieri Federica Dordoni and Luca Bertoluzzi this project would not have been possible. 🇮🇹 ⚽ 🎥
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