Post by Lenzing Group

Name: Pioneering change is not a claim ‒ it’s what our community sees and trusts. According to a recent N
Uploaded: 2026-06-18T06:00:07.544Z
Channel: Lenzing Group
Description: Pioneering change is not a claim ‒ it’s what our community sees and trusts. According to a recent NielsenIQ study, 61% of consumers who know our brand TENCEL™ recognize the part that TENCEL™ plays in

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Pioneering change is not a claim ‒ it’s what our community sees and trusts. According to a recent NielsenIQ study, 61% of consumers who know our brand TENCEL™ recognize the part that TENCEL™ plays in pioneering change. This is a powerful signal ‒ and a responsibility we share with our partners across the value chain. Together, we are shaping the future of fibers through innovation, transparency, and measurable impact. At Lenzing Group, we turn this trust into action ‒ continuously advancing solutions that meet the expectations of a changing market. Explore how TENCEL™ fiber solutions can support your next development: https://lnkd.in/dN7BeSRM ----- Source: NielsenIQ, Textile Global Report, 2024-2025. The study surveyed 5,500 textile purchasers in 9 countries (China, Korea, Japan, India, Indonesia, Turkey, United States, United Kingdom, Germany)

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