Post by Lena Battegay

Most brand collaborations don’t fail because of execution. They fail because you don’t feel why they should exist. The good ones? Start with shared DNA. 💚 SPRITE x TENZ - IT’S A MATCH (or as our collaborative campaign says it “Hurts Real Good”) 🥟 This one never felt constructed. It felt obvious. At first glance: two very different worlds. Tenz - a local love brand. Built on Tibetness, street culture, community. Sprite - a global icon. Built on freshness and cultural relevance. On paper: different scale. In reality: same energy. Because at the core, it’s the same idea: Bringing people together. Through food. Through drinks. Through shared experiences. That’s the unlock: Great collaborations don’t start with exposure. They start with shared attitude. And they stay simple, so they can scale everywhere. For us, it comes down to this: Tenz Tibetan Chili Sauce brings the heat. Sprite brings the refreshment. That small “ouch” - that somehow feels really good, it "Hurts Real Good". From a shared attitude → to an ATL & BTL campaign running throughout June & July → to real experiences, building up to our experience highlight: Sprite & Tenz present THE BASECAMP at Openair Frauenfeld 👉 Don’t look for brands to collaborate with. 👉 Build one that naturally attracts the right ones. Special thanks to the fantastic Coca Cola Systems team for believing in and investing in this collaboration: Giulio Franscini Constance Courtois - Delanoë Fabio Andrea Cella Tina Halter The Coca-Cola Company Coca-Cola HBC And couldn’t be prouder of the team at Tenz Niklas Bathke Kelsang Gope Kenny Tan Surya Schmid Céline Stäubli Zoltan Gucsa