Post by Legends Global

Kansas Athletics is entering a new era of retail and has announced Legends Global as its exclusive merchandise partner. Through this long-term partnership, Legends Global will manage Kansas-licensed merchandise across e-commerce, in-venue retail and brick-and-mortar locations under the new Jayhawk Outfitters brand. Launching today, Jayhawk fans can shop a completely reimagined online experience, featuring products from 50 licensees and more than 325 officially licensed items. The partnership also includes refreshed retail operations at Allen Fieldhouse and other Kansas Athletics venues, with a first-of-its-kind, 7,000-square-foot flagship store planned for the KU Gateway District in Summer 2028. Read more: https://bit.ly/4vKPOOG