Post by Lee Hammond

Florian Delval's recent article "#CDPs: The End?" closes with this thought: "It’s likely that something new, with a three-letter acronym, will emerge. Hightouch is pushing Agentic Marketing Platform, while Treasure AI is betting on Agentic Experience Platform." What do you think? cc: David Raab, CDP Institute, David Chan, Matthew Niederberger, Scott Brinker, Juan Mendoza