Post by LEADERS IN CONSULTING Community (EN)

The first merger conversations Advyce & Company had were a waste of time. When Advyce started looking for merger partners at around €11–12m in revenue, they did what many firms do. They spoke carefully. They talked about possible “strategic alliances.” They tried not to be too direct, and it took hours to get to the real point of the conversation. After a few calls, they realized this approach wasn’t helping anyone. So they changed it. Instead of circling the topic, they started saying clearly what they wanted: they believed they could be stronger together. That simple shift changed everything. Within half an hour, they knew whether there was real interest on both sides. That’s how they found two companies, Perlitz Strategy Group and Valetis. And what surprised them most was that both founders preferred shares over cash. Advyce kept its acquisition financing untouched, but gave up equity instead. A smart move, but not a free one. The takeaway is about clarity. How many M&A conversations fail early on because nobody is willing to say what they actually want? __ 🎙️ Listen to the full interview with Marc Staudenmayer here: https://lnkd.in/dutB5-gJ

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